Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Quake hits U.S. output; Japanese scramble to recover and prices could rise

As Japan's escalating disaster comes ashore in North America, automakers, suppliers and dealers are preparing for shortages of parts and vehicles. -- On Thursday, March 17, American Honda Motor Co. Executive Vice President John Mendel sent a memo to U.S.

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.